Recent Work: Madame Roselle Vietnamese Aperitif
In my former life I worked behind bars, in cellars and in kitchens so it’s no surprise I love shooting food and beverage images. Also, with that time in the F&B industry I got to eat and drink some of the best in the world. This exploration carried on in F&B photography, but runs the gamut from the phenomenal to the maybe not so much. This one is absolutely delicious. Madame Roselle is a hibiscus aperitif handcrafted in Hanoi that drinks like a floral, slightly spicy vermouth. Fantastically balanced and lends it self to so many applications. We got to riff on stirred boozy drinks like Manhattans and Negronis as well as mixing it with soda and serving it tall as a low alcohol tipple. With its floral notes, it gave a dynamic extra depth to sours and little fizzes too. Needless to say, I loved the challenge of matching the aesthetic to the varied uses for this really cool product. Check it out if you can get your hands on it!