Totem Road, based out of Sydney, recently tapped us to create some fresh images for the upcoming release of their new line of furniture. Totem Road’s aesthetic is bright, airy and coastal, so we wanted to create some super clean images that reflected that beachy, cruisy vibe. In the past, their visuals were shot in a natural light studio, but I had other ideas. For consistency and not having to rely on ol’ Mother Nature, we opted to use artificial light to recreate these moods so we could shoot for a prolonged period of time, focus on details, and not have to worry about our earth’s rotation around the sun. We built a set and our aim was to create spaces that were minimal yet looked inviting. peaceful, and coastal. The collaborative process in preproduction made our shoot a breeze and it all goes to show that proper planning and being able to bounce ideas around before hand always results in better work. Endless thanks to the team at Totem Road for all the hard work in minding the details and being such a crucial part in how these turned out.

Go have a look at their new lines here and here and you can pick up one of these beautiful pieces for your house.

For the lighting folks, these were all shot with Elinchrom lights. We had a few 1000 watt monolights and a few packs and heads depending on where we positioned the lights. For the room scenes, it was a 3 light setup - 1 light in a big octabank camera right through the window to recreate that soft morning glow, 1 light to camera left in a v flat to ensure we were filling in any light fall off, and 1 light through a 10” reflector through the window to create the light patterns on the floor and walls. I used the curtains as flags to dial in the exact shaping of the light.