Back at it with the amazing team at Cameron Foggo Design, we wanted to create some dynamic new images for the line coming out this summer. We built new sets, came up with new ideas, and overall had a blast shooting the new line. It’s always so good to have repeat clients so the work can evolve and improve over the course of multiple shoots. Many thanks for the trust and can’t wait until the next one. The last image is a bit of an extra as we blended ambient light with our strobes to create this evening vibe.
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Recent Work: Editorial Furniture Photography for Spazio Bressan
Something must be in the water. In the last few shoots, we’ve been given a metric ton of creative control and while that’s incredible, to whom much is given, much is expected. We were tapped to create some editorial style images for furniture designers Spazio Bressan and after just a short chat, it was pretty clear we were going to have some fun with this one. Hard light, shadows as compositional elements, graphic…all the good stuff. Immediately excited, I ran off to start creating mood boards. With the new AI tools at our disposal, we are no longer limited by searching for reference images. We just create them ourselves. Midjourney is an absolute game changer when it comes to this process. Even if we aren’t explicitly copying others work, “inspiration” can often influence work a bit more than photographers like to admit, so being able to type in the chaos that’s in my brain and have something distill it into something in the ball park of what I had in mind is incredible. In any event, I absolutely love creating images like these and cannot wait to shoot the next campaign for them.
Read MoreNew Work: Cameron Foggo Design
The folks over at Cameron Foggo Designs contacted us a while back to create some images of their new line. Immediately after seeing their pieces, I got excited. Modern, yet still retaining a sense of comfort and all I could do is imagine my house filled with these pieces. We wanted to create some directional light to show the shapes and let shadows play to give a sense of morning light peaking through the window. Really happy with how these came out and what a fantastic team to work with. It’s always so good to work with a team when there’s a sense of collaboration and a complete lack of ego. The best work always comes out of these situations. Trusting the process and knowing that bright minds are in the room just makes the best shoots.
Read MoreRecent Work: Furniture Photography for Totem Road
Totem Road, based out of Sydney, recently tapped us to create some fresh images for the upcoming release of their new line of furniture. Totem Road’s aesthetic is bright, airy and coastal, so we wanted to create some super clean images that reflected that beachy, cruisy vibe. In the past, their visuals were shot in a natural light studio, but I had other ideas.
Read MoreRecent Work: John Lyle Design
Recently, the good people at John Lyle Design tapped us to make some images of their incredible furniture. After a visit to their workshop and watching the artisans craft these pieces, we knew we had to make some super clean images to showcase them the way they deserved. We had two looks - one on a white background and one with a bit more mood to it to differentiate for the multiple channels they’d be used. We opted for pretty simple lighting setups with a single key and a fill to carve out the angles. We bounced some light with some white cards and cut some light with a flag or two, but nothing super complicated as far as lighting is concerned. To achieve the two different looks, we adjusted ratios for the, but kept light placement the same to maximise the efficiency of the shoot.
Read MoreA Study in Focal Lengths with Product Photography: Which one yields the best results?
I’ve been mostly shooting small objects recently and 9 times out of 10, I’m using my Sony 90mm 2.8 macro. Incredibly sharp, I can get up close and personal to capture all those fantastic little details in product and food photography. When shooting bigger objects, I have a bit more leeway in my choice in focal lengths. Depending on the style I’m going after, I can opt to shoot super wide for a more editorial or advertising feel or I can shoot with a longer lens for catalogue images. It’s not really a matter of what’s right or wrong, but it is rather interesting to see the effects of different focal lengths in these types of shoots. I shot this super slick chair with 4 different lenses in 4 different focal lengths - Zeiss Batis 18mm, Sony 35mm, Sony/Zeiss 55mm and Zeiss Batis 85mm. All amazing lenses, so optics weren’t much of a variable, and I shot them all at f/16 to make sure the chair was sharp from front to back.
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