Something must be in the water. In the last few shoots, we’ve been given a metric ton of creative control and while that’s incredible, to whom much is given, much is expected. We were tapped to create some editorial style images for furniture designers Spazio Bressan and after just a short chat, it was pretty clear we were going to have some fun with this one. Hard light, shadows as compositional elements, graphic…all the good stuff. Immediately excited, I ran off to start creating mood boards. With the new AI tools at our disposal, we are no longer limited by searching for reference images. We just create them ourselves. Midjourney is an absolute game changer when it comes to this process. Even if we aren’t explicitly copying others work, “inspiration” can often influence work a bit more than photographers like to admit, so being able to type in the chaos that’s in my brain and have something distill it into something in the ball park of what I had in mind is incredible. In any event, I absolutely love creating images like these and cannot wait to shoot the next campaign for them.